So marketplace, as I've always understood it you box your item for marketplace for easy delivery. I just had someone complain that their item was boxed. That's a new one on me.
I like to put them in a box so it's easier for me to know which is the version ready to go and I don't have folder full of files for each item.. People do get spoiled. Each designer has there preferences.
I prefer a folder so I don't have to unpack anything and I prefer a box since I have an instant backup and I don't have to backup the folder manually. That's an issue.
I think with the new VMM, that a folder would be easier on both the merchant and the customer. I know it will be way easier to update without having to unbox and rebox stuff. But on the other hand, it is a