lingua franca 通用語

Viral, buzz, memes, stickiness,
and form factor became the lingua franca of branding.

omnipresent(a.): 無所不在的
Traditional commercial brands are omnipresent and compete for consumer attention with newer branded entities.

Conspicuous Consumption 炫耀性消費

platitude(n.): 陳腔濫調
Politicians love platitudes, especially when trying to persuade us to accept a policy.

incentive(n.): 激勵、鼓勵、刺激

There is no incentive for people to save fuel.

churn sth out: to produce large amounts of sth quickly, usually with low quality （不顧品質大量製造、粗製濫造）

最近讀快時尚的case study看到的phrasal verb

cumbersome (a.): 繁瑣的、低效的

allegation (n.): 指控、無證據的說法

omission (n.): 疏漏

intertwined (a.): 錯綜複雜的

intertwine + with 纏繞