#epharma feel like I should have a question for Josh, but I'm drawing a blank

#epharma don't remember the AZ Celebration chain case study from Groundswell. Is it new or did I just forget it

#epharma sermo is at 20% of us physicians?

#epharma Josh now doing the BeingGirl case study ....and it's shocking to the crowd. Feeling like RTCRM is cutting edge suddenly

#epharma DTC categorized as "shouting" but if you are an RM agency there is an inherent "listening" component

#epharma Research - yep. That's why RTCRM created the SoundByte

#epharma HCP social participation is about average. High consumption, lower creation - probably matches to age

#epharma what diseases have highest level of social participation: 1. mood disorder other than depression, 2.obesity, osteroperosis (lowest)

#epharma highest level of social participation: flovent, prozac/serfem, lunesta, lotrel. Yeah, new data!

#epharma careful Josh, age is an indicator of social media participation - but it's not a given! ping.fm/g2ZMo