bartmuskala
@bartmuskala
male Saint Louis, MO, United States
I am working in the advertising industry in Belgium, with a strong focus on interactive and digital advertising. Technology-based stuff is my cup of tea.
conversion tracking tool explained in a few screenshots. note from google: use it more and we will improve our tools even more 
quality score is very important since rank = max cpc x quality score. so make sure your keywords are chosen in relevance to you landing page
offline does influence online search (proximus diamond games event makes search for proximus go up in that period)
cmo's will have a dashboard with all their spendings, roi etc together. tv, radio, print and online together... not new, but great to see go
google speaking about trends in online marketing
10. the long tail of search: dont forget the minorities. use keywords that are looked at very little (try hittail)
9. listen to your visitors: what are people looking for? put it upfront or start offering it
8. integrate on and offline: use specific urls or track based on dates a campaign ran etc
our kbc bonus campaign in the session... nice 
ms adcenter analytics uses your live passport data to add age data to their analytics = nice, wonder if their api allows this to use with yo