BillHanekamp
@BillHanekamp
male Lake Forest, IL, United States
CEO and Web 2.0 Evangelist at The Well, Inc. and Microsite.com where we provide education and consulting to companies looking to use digital media and Web 2.0 technology to improve their marketing efforts while lowering their budgets.
Should a company use display ads in its marketing mix? Banner Blindness seems to eliminate any Exposure Effect: ping.fm/JPeTq
A strong case can be made that current banner ads should go away. Or at least replaced with something like this: www.snapads.com/
Happy Friday 2: Happy people get the big picture, don’t focus on task at hand. ping.fm/k24cM
Happy Friday: NYT reports that data show people who spend the most time watching TV are least happy in the long run. ping.fm/S9enW
Great article in WSJ about two worlds colliding: P&G and Google and why inertia keeps P&G from updating marcom strategy ping.fm/cZ6bH
New IBM study: 36% who watch online video, said they watch "significantly less" TV. www.hollywoodreporter.co...
The future has arrived: Days of buying software in box from a store are over. Microsoft opens online store: ping.fm/TZgGi
Microsoft's Windows Live, w/460M users, to bring together online apps to single profile page, just like Facebook. ping.fm/YaYWb
Major agencies moving away fr traditional media targeting to targeting audience based on online activity/content. ping.fm/13VNW
It's time for America 2.0. I'm betting it's much improved from previous version.