most people I know do <total cost to buy all> - <percent, typically 10-25%> whenever I get around to stuff like it, it'll be total cost -25% for recolors, and total cost -10% for set-based items
if i had like 8 colors i would price them more than 3 sold individual, that way if they are buying more than 3 chances are they might as well just get the fatpack instead