then the mass media would use him as a sockpuppet to represent bloggers during their scrambling-for-relevance thrashing around online space in early 2000's. Right before they hired him back.
now, the ultimate online snake oil peddler does a 180 and rants about how online kills the body and soul. Priceless. Surprised he isn't shaking his PayPal tipjar like maracas.
it's interesting that after years... decades of thumping his chest and being a martyr for labels that he's not, he's finally figured out that he's human.
sadly, now he's chest-thumping and shouting how human he is, and mocking and insulting and diminishing out everyone who isn't as human as he. As he always does.