It is the Melon Bear, the mascot of the city of Yubari in Japan.

It makes children cry.

Behold: WATCH: Melon Bear mascot terrifies children in Japan

good god

why would anyone design a mascot like this

I imagine that the city council meeting went something like this.

"We need a mascot for Yubari that will stand out. All mascots are cute... but are the... fearsome???"

"Behold, the Melon Bear."

And no one had a better idea.

In their defense, he's quite popular.

I love him. He's not cute, he's terrifying~!! Eat me, Melona Kuma~

Basilmemories You'll appreciate this creature.