And the answer was ?

So far, seeking input (variety of responses) from others to bring to the table... will discuss it in the elluminate session tonight!

mickster: What comes to mind for you? thanks!

I'd think of media utilising the digitisation of information. e.g. the internet, computer games, DVDs.

They're not actually that new, are they? I suppose they were when the term was coined.

not sure