ROI

changing demographics of SM. It's not just the "kids" anymore and it isn't just "play", good stats on who is here now.

That will give the general marketing employee the ammo to go to the manager or director with reasons to put this into the plan.

I have to constantly tell people this stuff is not for kids. It's really throwing people for a loop. By the time they get it, they will have

to play catch up.

how to attract attention to your SM without doing being a typical irritating marketer