Here's a stupid qns: how to quantify how much to spend on social media for a company?
if i dunno how to answer... does that makes me stupider? 
ROI ? social media is mostly free.. just how to generate that buzz
with the right kind of freebies...
what's ur main objective? increasing awareness? tying with some promo?
that garner the right kind fo crowd
amount of man-hour spent
.... DrC?!
Unfortunately, it's a myth that its free, mark zukerberg's billion said so.
Above the line, below the line; it's out of it. So its quantify and qualified by hours, pax and 'clicks'. Yes?
Main objective to go into a different realm of audience, garner free-agent evangelists and position as recallable brand.
U need to think if what u selling will benefit w it or not
Like,if u selling to younger /tech savvy segment.no need to say lar.bigger chunk of budget shld be allocated lor
If u hv an ad agency working for u,ask them to suggest
Not selling, marketing a brand.