social media. It's free, but takes time.

I'm doing that, but if we want to build sales quickly, which I'm told we do, we have to spend some money.

True dat. PPC is probably the quickest way if you have now how to pick the right keywords to minimize your spend.

Tried PPC. I'm told I have to find "cheaper keywords". I think it's time to bang my head really hard against something.

hmmm - sounds like the guys I used to work for