jameskm03 is the presenter

Popular session, standing room only

If you have a website and no one comes to it, does the site matter?

Web developers could put up a redirect of homepage to a porn site. Not even a chancellor/presidents speech would have that much impact!

First, decide what is important

like pron

Integrating dotedeguru with his presentation

Average time on site doesn't track last page visited.

Bounce rate means someone comes to your site and leaves right away.

Moving to a subdomain counts as an exit. Actually you can change Google Analytics so this isn't the case.

oooh, like moving from www to admissions doesn't count as an exit?

edurank,nucloud.com is used to rank sites. Compare rankings of websites. Interesting, but broad measure.

saltybeagle - yes.

spend 10% of budget on tools, 90% on good people.

SiteScan and WASP (firefox plugin) for checking tags. www.sitescanga.com/

Going over normal Google Analytics setup

Profiles, filters, site search

standardize data

redirect www. to no www. or vica versa

Don't forget to exclude on campus (when needed).

Google Docs speadsheet online for creating Campaign URLs.

I created an automatic PHP script when in Admissions to do this, should knock the dust off this and share.

easier than a spreadsheet.

site search is a great report.

"this tells you what visitors can't find" I disagree, search is more than that. Many users default to search instead of standard nav.

keyword report tracks what is searched for

Page Titles are important for SEO

#1 referring site 192.168.91.129 to Wofford... isn't that a UNL IP?

192.168.* would be internal network IPs, nearly all routers use those IP addresses for their local subnet routing

Add the the hopeful destination to URL QS of 404 page so you can track down these pages in analytics.

ah

There is more to track than just your site (Facebook, LInkedIn, Offline Campaigns, etc...)

Email... keep the stories short, send to website and track from there.

email tracking still coming in weeks later. Not necessarily because of click in link, their cookie just hasn't been updated.

One of the problems with GA that isn't fully explained.

Use Feedburner and share this for blog tracking

Many sites offer analytics on their services: YouTube, Facebook, etc...

Kyle's rules: 1. Always be testing. 2. Don't get caught up in numbers. Look at the trends.

3. Setup a reporting schedule and track key metrics.

4. Set Goals

Lot's of basic Q&A.