He went straight to shopping comparison sites instead.

good comment he made. I do find it a bit frustrating, because unless you know how to use it well, it takes a while to work out.

I do have to really "think" when I go there

Found his reaction interesting just cos it is always cited as such a design wonder

Yes, very much so. Something I've found is that, "design" only needs to be as good as the navigation.

If you can't navigate the website, the design is useless