IAN: Now, I'd like to refer to the first graph - as you can see, this is a bar graph measuring net sales

over the first eleven months of the year.

You'll notice that sales rose steadily between January and April, then there was a surge in May.

They peaked in June at around 5.3 million units, and leveled off, then there was a big drop in the following month,

followed by a significant increase in September, and this trend has continued up until now.

LISA: Why the sudden drop in August?

IAN: This was mainly due to a fall in dehumidifier sales.

ELAINE: So you mean it's a seasonal effect?

IAN: Yes. Now, let's take a look at this line graph of sales.

The green line represents air purifier sales, and the red line shows dehumidifiers. Air purifier increased steadily from January to May,

but then dropped in June, while dehumidifier sales experienced a sharp increase from May to July,

but then declined in August, with a pronounced drop in September.

LISA: Does this explain the fluctuation in total sales?

IAN: Largely - if I could draw your attention to this pie diagram,

you can see that air purifiers and dehumidifiers together represent roughly half of our total sales

- but they vary seasonally, while other appliances are fairly steady through the year.

LISA: Well, we can't sell dehumidifiers when it's cold. What's the solution?

IAN: Export to South East Asia! Consumers have more buying power, and the dehumidifier market is growing at the moment.

ELAINE: Easier said than done.