->James Bond -> Jason Bourne -> Jack Bauer. Are they trying to tell us something? Jim Beam?
adds Jeffrey Sinclair, Joe Camel, Jackie Chan and Joseph Campbell to this TV list, heh.
i dunno if it has something to do with watches - J=10, B=2 and watches are always advertised at 10 past 10.
watch advertising is big business so I wouldn't be too surprised if there was some obscure underlying scheme.