nice, will go and read it now

great post!

thanks everyone!

Nice post Maki, guerrilla mktg has existed for awhile and shows the evolution of it, as well as the minds of markters using these tactics

domfosnz it works for me... or you can just read it at the site?

I don't think we can call everything ambush marketing, that's got to be an element of diversion of attention, which was kinda my focus..

Having someone drop a link on a socnet is not what I would consider to be ambush marketing.

Although of course it depends on the implementation.