to me, yes. characters are so caricatural (mainly Ikea) that you cannot mistake them as delivering a wrong message.

if someone is getting a wrong message from this ad, well he/she definitely has some problems and should not be entitled to view movies or...

play videogames.

the ad is humorous, but my first thought was why would she think there was a mistake when she had to have seen the prices while shopping.

Pizza Hut I can see, maybe, but the store one seems to be stretching it a bit.

some comedy, from time to time, is not bad

well, we are talking about the ads. Seems to me that's got to be some measure of effectiveness.

It's way easy to over-think advertising - to me the whole think just seems to be playing a self-indulgent themse to a self indulgent age.

frankmartin - well said.

frankmartin - you mean the ad is self-indulgent, or thinking about it is? Not sure I understand.

gianandrea... agreed.. not sure how someone COULDn'T get it. But I wonder whether the agency could have done better for IKEA and Pizza Hut.

i suppose that after an ad is ready, there is always a way to read it and improve it. but i really like the tone, which is tuned with the

overall ikea ads